Over my time as Online EIC and head of social media I gained
71,256 |
58,846 |
6,000+ |
PAGE VIEWS IMPRESSIONS LIKES
Validating our social media changes
TWITTER
Our live-tweeting events typically draw the most attention from our audience on Twitter, along with timely news regarding school closures and additional COVID-19 coverage. We typically have 1% engagement on our posts. This year we tried to maintain our Twitter presence while developing our Instagram more. In the future, we plan to be more ambitious with our Twitter, posting breaking news minutes after it occurs and including more interactive elements.
Our live-tweeting events typically draw the most attention from our audience on Twitter, along with timely news regarding school closures and additional COVID-19 coverage. We typically have 1% engagement on our posts. This year we tried to maintain our Twitter presence while developing our Instagram more. In the future, we plan to be more ambitious with our Twitter, posting breaking news minutes after it occurs and including more interactive elements.
Hearing our students and their perspectives
Another way we have connected with our audience is through polls. Putting these quick polls up on our Instagram story linking to a Google Form, allows us to coalesce more student and community perspectives to include in our more in-depth works. For example, on the top left is the graphic we used for an Instagram story poll regarding our college stigma piece that went in issue 4, created by our copy editor Maya Fu. The right is another Instagram poll by Lydia Hargett regarding Spotify wrapped, which we were able to use a TNS image for. Finally, over the time I’ve been Online Editor-in-Chief our linktree has amassed 1,380 views and 1,222 clicks, which is how these forms are accessed from our Instagram account. The graphic for our linktree analytics, is for the entire lifetime of the account. (Click to enlarge photos). |
Passing out issues to the school on distribution day.
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ONLINE
Our website analytics have mirrored our social media’s in terms of growth, and we’ve had a sizeable increase in page views and had 15,122 new users over my time as online EIC. A large part of this was our constant posting and added features to the website– such as en editor’s picks, Spotify playlists, and short polls– which caused a steady rise in our stats. Breaking news is also synonymous with the pandemic, so that has been another contributing factor.
Our website analytics have mirrored our social media’s in terms of growth, and we’ve had a sizeable increase in page views and had 15,122 new users over my time as online EIC. A large part of this was our constant posting and added features to the website– such as en editor’s picks, Spotify playlists, and short polls– which caused a steady rise in our stats. Breaking news is also synonymous with the pandemic, so that has been another contributing factor.
Out of debt, a long time coming
On Sept. 13, our advisor revealed to us that The Emery finally had cleared about $4,000 worth of debt. This debt clouded the publication for all the years I’ve been on staff, so to leave the publication with it eliminated is a huge relief and cumulative effort by all our past members. Through selling ads as a group we were able to attain this goal. Every year, multiple assignments entailed calling and emailing businesses. We’ve had several Noodles and Co. fundraisers. This year, we also reignited our sponsorship efforts– gaining multiple new sponsors. It made the series of emails about staff asking me questions about what sponsorships were worth it. But, overall, we know we can’t rest on our laurels– as there are more issues to fund– and we never want to incur this debt again. |
We use sponsorship spreadsheets to keep track of records and to bookkeep. This also aids us in determining what we need to do for ad sales and to print upcoming issues. |